Incumbents are encumbered.

Encumbered with the knowledge of business as usual. Encumbered with sunk costs and supply chains. Encumbered with employee who’ve “always done it this way”. Encumbered with shareholders to appease and market share to protect.

Incumbents say these these encumbrances are competitive advantages. Barriers to entry. 

But the entrants. The entrants are free to re-imagine, to reinvent, to think different. To make risky bets on unproven ideas and partners. They have nothing to lose and everything to gain.

And as this chart, and history, suggests the opportunity is in entrants. More so now than ever before.

amazing to see that RIM has not only held ground, but in fact, has gone up! (and samsung’s going strong, as it does with TVs and things vs Sony)