This is what it looked like from the other side of that GAP ad. (Spring and Crosby, Sept 2010.. and yes, that is a snow machine)

(Updated Nov 22): I took this video during the shoot (Sept 2, 2010) not realizing exactly how widespread these ads would be (um, I can’t walk 10 blocks in NYC w/out seeing our mugs all over bus shelters, etc… er, did you see the inside cover of Wired this month?!)

Anyway, GAP generously donated to Camp Interactive (the same charity we supported in the NYC Marathon) in exchange for our participation, so thanks GAP! Oh, and for the not-so-dramatic re-creation, see:

(via Flickr)