tristanwalker:

this is what it’s all about.

Great article in the NY Times (http://nyti.ms/91PNVH) detailing how merchants can leverage the 4sq platform to drive traffic. Also great to see Mark from Monique’s Chocolates (aka best chocolates ever!) profiled! My wife introduced Mark to the service back when we was opening shop.

Seriously, stories like those in the article motivate me beyond belief to help local merchants / retailers build their businsses.