It will contain all the news on every sphere of human interest, and the news organized. There will be articles on politics, books, sport, scandal, science, society, and no article will be longer than 200 words … [It would] serve the illiterate upper classes, the busy business man, the tired debutante, to prepare them at least once a week for table conversation.

Briton Hadden and Henry Luce, describing their new magazine, TIME, to potential investors in 1923.

This sums up most of today’s media startups, too.

(via zachklein)